Sorry, Sorry, Sorry: The Case for Good Apologies

Sorry, Sorry, Sorry: The Case for Good Apologies

by Marjorie Ingall
3.96 (337)  •  2023

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Co-authors appear on WGN News via video call
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Jan, 2023
Spoiler: A good apology should never include the words “I’m sorry but” or “I’m sorry if.” It should also not be more about you than about the other person, should include an explanation but not excuses, and should be sincere. That is, if you don’t understand what you did wrong or don’t think you did anything wrong, it’s better not to apologize at all. The book grew out of the co-authors’ website, sorrywatch.com, where they analyze public and historical apologies and give tips for doing better.
21:24
Co-authors describe good and bad apologies in video chat
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Jan, 2023
Spoiler: Warning that a bad apology can be worse than no apology at all, the co-authors give some examples of the good, the bad, and the ugly. Bad apologies include phrases like “I’m sorry if” or “I’m sorry that you. . .” while good ones take responsibility but do not ask for forgiveness, as forgiveness is a gift that must be given, not demanded. For those who have trouble getting started with an apology, they suggest writing a letter, as you can do multiple drafts before sending.

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