“I think different religions are different doors to the same house. Sometimes I think the house exists, and sometimes I don’t. It’s the great mystery.”
“You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.”
“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it.”
“It’s better to be a pirate than to join the navy.”
“If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away.”
“One way to remember who you are is to remember who your heroes are.”
“Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep.”
“Remembering that you are going to die is the best way. I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”
“Most people have a regulator between their mind and mouth that modulates their brutish sentiments and spikiest impulses. Not Jobs. He made a point of being brutally honest.”
“People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.”
Walter Isaacson is a bestselling American author, journalist, and history professor at Tulane University. He has been the president and CEO of the Aspen Institute, a nonpartisan policy studies organization based in Washington, D.C., the chair and CEO of CNN, and the editor of Time. Isaacson is a graduate of Harvard University and Oxford University. He received the National Humanities Medal in 2023.
The Guardian: Steve Jobs: The Exclusive Biography by Walter Isaacson – review
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