“So I’d come to a philosophy, my mantra: Ideas are easy. Execution is everything.”
“A management methodology that helps to ensure that the company focuses efforts on the same important issues throughout the organization.”
“OKRs surface your primary goals. They channel efforts and coordination. They link diverse operations, lending purpose and unity to the entire organization.”
“But exactly how do you build engagement? A two-year Deloitte study found that no single factor has more impact than ‘clearly defined goals that are written down and shared freely. . . . Goals create alignment, clarity, and job satisfaction.’”
“‘Bad companies,' Andy wrote, 'are destroyed by crisis. Good companies survive them. Great companies are improved by them.'”
“We must realize—and act on the realization—that if we try to focus on everything, we focus on nothing.”
“Contributors are most engaged when they can actually see how their work contributes to the company’s success. Quarter to quarter, day to day, they look for tangible measures of their achievement.”
“We do not learn from experience . . . we learn from reflecting on experience.”
“Leaders must convey two things: the importance of the outcome, and the belief that it’s attainable.”
“My ultimate stretch OKR is to empower people to achieve the seemingly impossible together. To create durable cultures for success and significance. And to prime the pump of inspiration for all the goals—especially your goals—that matter most.”